On April 29, Qidu Pharmaceutical Group held a brand promotion meeting. Chairman Zheng Jiaqing attended the meeting and delivered a speech. Wu Shouming, deputy secretary of the Party Committee, presided over the meeting. Group leaders and company leaders Zhang Jianli, Wu Shouming, Yan Zhang, Zhang Jianyong, Zhang Qing, Yang Jing, Dong Xu, Zheng Xiaoning, and Qi Lin attended the meeting. A total of more than 40 people in charge of the leading cadres and relevant departments of the brand construction department of the Director General and above attended the meeting.
In his speech, Zheng Jiaqing briefly reviewed Qidu Pharmaceutical's brand building development history and put forward new requirements for brand building work in the coming period. He said that the brand is not only a business card for companies to participate in market competition, but also a symbol of a company's overall strength. Qidu Pharmaceutical must strengthen the brand awareness of all employees and increase the brand building work to the strategic level of enterprise development. He put forward four requirements for brand building work. The first is to improve the brand building goal of the company. Accelerate the promotion of corporate brands to advance into the excellent brands of China's pharmaceutical industry and well-known brands in the world infusion industry. The second is to increase product brand cultivation. Further consolidate the basic management of the enterprise, handle all issues affecting the brand image of the product, improve the brand image, expand brand influence, and strive to build a high-quality product brand. The third is to emphasize and strengthen the differentiation strategy. To seize opportunities for national policies in the research and development of innovative drugs and generic drugs, and accelerate the development of a number of distinctive innovative drugs and generic drugs. At the same time, we accelerated the pace of upgrading in terms of drug packaging materials and packaging forms, and continuously introduced people with Qidu brand characteristics that I did not have. The fourth is to build the core competitiveness. Not only do we have a good grasp of R&D, production, marketing, and other aspects of forging hard power; we must also increase academic exchange, after-sales service, and the quality of professional talents to continuously improve our soft power. He emphasized that all systems and units must, on the basis of this meeting, take the department as the unit and combine business practice to fully study the core competitiveness and differentiated advantages of this department, identify the key tasks, grasp the main contradictions, and solve the fundamental problems. Every employee of Qidu Pharmacy united their thoughts and actions to the height of brand building. Everyone strived to be the communicator and promoter of Qidu brand, to open up the last mile of brand building, and to take practical actions in The brand added points to help the development of the company.
The marketing director Gong Weizheng’s brand building report includes four aspects: theory, action, work promotion mechanism, and recent key work. He introduced the relationship between brand management and the management of various departments through definition, concept development, and architectural model; he made expectations and requirements for relevant departments of brand building by clarifying strategic consistency and quantifying key indicators; from organizational guarantees and meetings. In terms of decision-making, planning tracking, training rationalization, evaluation incentives, and knowledge sharing, the company introduced the construction of the brand building promotion mechanism; it focused on the planned marketing of its products, brand product marketing programs, product packaging upgrades, and media publicity, and deployed recent brands. Construction key work and time nodes. He finally advocated that Qidu and Xiu should be self-employed, and everyone should devote themselves to brand building work to promote the brand strategy.
Director of New Drug Sales Bai Peng, Director of Oral Formulation Sales Department, Director of Investment Promotion Zheng Weihua, Executive Deputy Director of the Institute Wang Peng, and Director of Technical Quality Assurance Department Xu Wendong successively focused on brand building theory and actions, marketing, quality, and research and development. Special Report.